D2C brands & online sellers
One stock truth across every channel you sell on
Selling on your own site plus three or four marketplaces means four or five systems each holding a piece of the truth. That is how overselling, penalties and unnoticed short payments happen.
What usually hurts
- Overselling because channels update stock separately
- Marketplace fees and short payments never properly checked
- Returns handled manually with no link back to stock
- Real margin per channel unknown, so you scale the wrong one
What I build for you
Single inventory source
One system owns stock and pushes it to every channel within seconds, with buffers so the last few units are never exposed everywhere at once.
Automated order flow
Orders pulled in, invoiced, picked and handed to logistics without anyone copying an order number.
Settlement reconciliation
Marketplace settlement files matched against your orders automatically, so fee errors and short payments surface as a report.
True channel margin
Product cost, fees, shipping and returns netted off per channel, so you know which one actually makes money.
What the first three months look like
Every business is different, but this is the shape most engagements in this industry take.
- Weeks 1–2
Audit the channels
Compare stock, prices and orders across every channel you sell on, and quantify what overselling and short payments are actually costing.
- Weeks 3–5
Establish one stock truth
Decide which system owns inventory, then set up reserved-stock logic and per-channel buffers so the last units are never exposed everywhere at once.
- Weeks 6–9
Connect and automate
Near-real-time stock propagation with retries, plus automated order flow through to invoicing and logistics.
- Weeks 10–12
Settlements and margin
Marketplace settlement files matched automatically, and true per-channel margin after fees, shipping and returns.
D2C & e-commerce: common questions
Within seconds in a well-built setup, using webhooks rather than scheduled polling. Just as important is what happens when a marketplace API is down — updates queue and retry rather than being silently lost, which is where most integrations actually fail.
Yes, and it is often the fastest payback on the whole project. Settlement files get matched against your orders automatically, and fee discrepancies or short payments come out as an exception list you can actually raise with the marketplace.
Frequently just the integration and a reconciliation layer, especially early on. If your operation is fundamentally sound and the pain is channels disagreeing with each other, an ERP is a bigger answer than the question deserves.
Other industries I work in
Pharmacy & healthcare retail chains
Built for batch, expiry, licences and thin margins
Retail & multi-store businesses
One live view across every branch
Travel agencies & tour operators
Bookings, costing, commissions and settlements in one place
Want to talk about d2c & e-commerce?
Thirty minutes, no sales pitch. Just a straight read on your situation.